Following donations of over $50,000 to community organizations across Canada, Nutrien Ag Solutions is ready to do it again for the second year of the Nutrien Ag Solutions Hometown Yield Challenge. Growers in Alberta, Manitoba, and Saskatchewan are invited to enroll in the challenge which will run until November 2025.

Enrollment is open until April 11, interested growers will need to work with their local Nutrien Ag Solutions Crop Consultant to sign up and nominate their community organization of choice. At the end of the challenge, the community organizations of choice for the top two yielding farming operations will each  receive $20,000. The community organizations chosen by the three runners-up will also each receive $5,000 at the end of the challenge.

“We were extremely pleased with the results from our first Hometown Yield Challenge in 2024. Supporting rural Canadian communities is something that is important for our team, so getting to do this challenge again is something we’re looking forward to for the 2025 season,” says Jesse Hamonic, Vice President & Country Head, Nutrien Ag Solutions Canada. “Last year, we got to put money towards some great community projects, such as school lunch programs, playground refurbishment, and community center funds. I’m excited to see the projects that our growers choose this year!”

Participants of the Hometown Yield Challenge will be required to:

• Map field boundaries in Nutrien Ag Solutions’ Echelon platform
• Grow at least 80 acres of a Proven Seed hybrid of their choice
• Apply phosphorous treated with Atlas XC.
• For the full challenge requirements, please check out the terms and conditions for the Nutrien Ag Solutions Hometown Yield Challenge.

Participants are also encouraged to:

• Use nutritionals, such as AWAKEN^TM or RADIATE^TM throughout the season.
• Publish at least three social media posts of their field during the process of the challenge, using #NutrienHometownPride and tagging their Nutrien Ag Solutions’ division in the account.

Returning to co-lead the program this year is Shelby LaRose, Crop Nutrition Product Manager for Nutrien Ag Solutions Canada. Joining her is Martin Van Der Heever, Manager of Nutrien Ag Solutions’ Yellowhead North Area. Shelby and Martin will be overseeing the challenge, helping to provide the Sales Agronomists have everything needed to support their customers, and ensuring all the program’s milestones are met throughout the year.

“The Hometown Yield Challenge is a great way to see our proprietary products in action,” says Shelby. “Proven Seed’s shelf of canola varieties are integral to this challenge and those seeds pair really well with our nutritional products from the Loveland Products portfolio, AWAKEN and RADIATE. Both of these nutritionals have performed really well since rolling out to the market and it's a great feeling to see how the benefits of these products, such as promoting nutrient uptake and root development are adding value to our customers’ seasons. This challenge is a great opportunity to demonstrate how working with Nutrien Ag Solutions can help drive yield results without sacrificing field health.”

Interested in enrolling in the Nutrien Ag Solutions Hometown Yield Challenge? Talk to your local CPA to enroll today! For more information, check out this PDF that explains more of the details of the challenge and how to sign up.

Official rules can be found here.